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Every day, arts and culture influence how a society sees itself. From TV to fashion, radio to the internet, from the books we read to the songs we listen to, we think the way we do because of our culture.


Increase the power of your arts and culture platform message with these talking points.


 • In 2016, the cultural activities contributed $7.2 billion BC’s economy. To put that into perspective, that’s 7 times more than the contribution of sports.
• The Culture and Technology industry combined earns more than Manufacturing, Mining and the Agriculture/Fishing/Forestry industry.
• BC’s cultural GDP is growing faster than any other province.   
• BC’s cultural workforce is also growing faster than any other province. In 2016, 98,200 people worked in the cultural sector, a 7.1% increase from the year before.
• British Columbia has more artists per capita than any other province
• The cultural sector pays 5 times more in taxes than they receive in public funding.

 Investing in the creative economy is an investment in jobs. The province’s main economic drivers are now based around innovation, creativity and the knowledge economy.
• A robust cultural sector raises BC’s profile nationally and internationally.


• Students with an education rich in the arts have better grade point averages, lower dropout rates and are three times more likely to get a degree.
• The power of arts education cuts across all socio-economic categories. The arts can "level the playing field" for at-risk youth.
• An education rich in the arts promotes pro-social behaviour and improves communications skills with peers and adults.
• More than 9/10 Canadians agree that the arts are vital to providing a well-rounded education for children.

Health and Wellbeing

• Regardless of income level or education, participation in culture is strongly associated with good health and high life satisfaction.
• Mounting evidence shows that art activities can have a positive impact on health conditions like dementia, depression and Parkinson’s disease.
• The arts can promote faster healing, shorter hospital stays, and lower medication usage.


Art and culture can help us tackle society's greatest challenges. They bring us together as communities, helping us to achieve great things.

• Experiencing the arts in any form that deal with poverty, sexuality, racism, and other issues helps us understand humanity and break down boundaries. The arts and culture help us develop tolerance and compassion.
• People who engage in the arts are more likely to volunteer, to vote and to be involved in their local communities.   

Three Quick Facts:

8 out of 10 Canadians believe that culture makes communities vibrant places to live and more attractive to visitors
2 out of 3 Canadians understand that arts, culture and heritage attract business to their communities
• Canadians who attend a cultural performance or the arts are 3 times more likely to do a favour for their neighbours

Here are more ways for politicians to take a powerful stance on arts and culture. 

  • Take the BC Alliance’s Candidates Survey on Arts & Culture.

  • Attend an All Candidates Meeting in your area and let voters know your positions on arts, culture and heritage issues. If you’re running in Vancouver, attend the Vancouver All Candidates Meeting for Arts and Culture, hosted by the BC Alliance and the Museum of Vancouver (contact for more information). 

  • Share your support for arts, culture and creativity on social media. To emphasize the importance of arts and culture in the lead-up to the 2018 municipal election, we’ve launched our #votewithyourheART social media campaign. By circulating great quotes from great minds, we hope to draw attention to the critical role creativity plays in a robust and healthy society. Find out more here!

  • Be informed. Go deeper. Dig into the BC Alliance’s Resources section for all kinds of information on the impact of arts on all facets of life. Here are just a few reports you’ll find there.

Reports and Resources

Image: Culture Tracks Canada.

Image: Culture Tracks Canada.

Culture Track Canada
Produced by Business for the Arts, this study tracks the attitudes and behaviours of Canadian cultural consumers.

Provincial and Territorial Culture Indicators
Developed by Statistics Canada to measure the economic importance of culture, the arts, heritage, and sport to the Canadian economy, the report shows that the culture GDP of most provinces and territories grew from 2010 to 2016, though this ranged widely from a low of 6.1 % (Quebec) to a high of 25.4 % (British Columbia). By contrast, the overall Canadian GDP grew by 21.9 % during the same period.

Image: Provincial and Territorial Culture Indicators.

Image: Provincial and Territorial Culture Indicators.

Vital Signs: Arts & Belonging 
An exploration of the benefits of the arts as a catalyst for belonging for audiences, artists and communities in Canada. INCLUDE IMAGE VITAL SIGNS

BC Arts Council Quick Facts Sheet 
Important and up-to-date facts and figures about the BC Arts Council.

BC Arts Council Strategic Plan 2014-2018
This plan guides the Council’s development of policy and program priorities. It shows ways the Council strives to support the creative and innovative capacity of the cultural community.