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A vibrant cultural sector fosters a desirable environment for business development and community growth and generates a strong sense of belonging and wellbeing.




Here are talking points to increase the power and effectiveness of your arts advocacy message.

The Case for Support

  • British Columbia has more artists per capita than any other province.
  • In 2016, the direct impact of cultural activities in BC, as measured by their contribution to the Gross Domestic Product (GDP) was $7.2 billion.
  • British Columbia’s cultural GDP grew 3.9 % from 2015 to 2016, the highest growth of any province. 
  • BC’s combined cultural workforce of more than 98,200 represents 7.1% increase from the year before—a higher workforce increase than any other province.

A Healthy Cultural Sector Benefits the People of British Columbia

  1. An investment in the arts is an investment in the potential of human creativity. Art isn’t just for art's sake — creativity intersects every aspect of our lives, improving mental health and making us better citizens.
  2. Investing in the cultural sector builds healthier communities—fostering less racism, better integration of diversity, social inclusion and a sense of belonging. The arts help us see the world differently. They nurture entrepreneurship and promote democracy.
  3. The arts are an important tool for reconciliation with Indigenous communities in BC via knowledge sharing.
  4. The cultural sector fosters volunteerism, which is essential to our wellbeing and an important part of civil society.
  5. An increased investment in the cultural sector makes the arts accessible to everyone.
  6. Increased investment in the sector increases cultural tourism and strengthens the creative economy.
  7. Robust arts funding leads to social innovation—to solutions for youth at risk, seniors with dementia, issues of poverty and addiction.  
  8. Investing in the creative economy is an investment in jobs. As technology replaces labour, the demand for creative, intellectual workers grows.
  9. A robust cultural sector raises BC’s profile on the national and international stage.

Three Quick Stats:

  • 8 out of 10 Canadians believe that culture makes communities vibrant places to live and more attractive to visitors
  • 2 out of 3 Canadians understand that arts, culture and heritage attract business to their communities
  • Canadians who attend a cultural performance or the arts are three times more likely to do a favour for their neighbours

Go Deeper!

We surveyed your local candidates about their views on arts and culture. Read these surveys and learn about more about arts advocacy.